In this video John C. Maxwell shares some proven steps to maximize your potential.
John Maxwell is an author, coach, speaker, teacher and leadership communication expert.
Law of Attraction – Proven Steps to Maximize Your Potential John C. Maxwell
Transcripts of the Video:
00:01
thirty years I’ve been teaching this and
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I’ve taught this for West Point and
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Microsoft and Lily and Delta and and the
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largest organizations and companies in
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the world come and say John teach the
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five levels of leadership because they
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understand they understand that if you
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and I today in these few minutes can
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understand how leadership works and by
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the way leadership’s not a noun it’s a
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verb it’s action it’s moving and if we
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can understand how to go from level one
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to level two to level three to level
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four to up to up to level five in our
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leadership we expand our leadership we
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expand our influence and we expand our
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effectiveness so I’m ready to go I know
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you’re ready to go okay here we go
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level one we’re gonna start at the very
00:41
bottom level this is where you start
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this is where we all start the bottom
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level is the position level at level
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number one that this is where we all
00:51
start we all start with the title we all
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start with a job description we all
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start with a position okay and the key
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word at level number word in that level
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number one the key word is rights righ T
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s rights in other words people at level
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number one follow you because they have
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to in other words you’re the boss or you
01:09
have a title or you’re the supervisor
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and anybody that’s under that person
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they just basically follow that person
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now this is the beginning of all of our
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leadership journey we we get a
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leadership position in fact people will
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come to me all the time they’ll say
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Johnny I just became a leader last week
01:27
and and when they tell me they became a
01:28
leader last week I know what they meant
01:30
they really didn’t become a leader last
01:31
week what they really did is they got a
01:32
leadership position last week and by the
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way the position doesn’t make you a
01:39
leader I know a lot of people have a
01:42
position of leadership but they’re not a
01:44
good leader you know that too you
01:45
probably worked with them before so the
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position doesn’t make you a leader but
01:50
if you’re a good leader you can really
01:51
make the position but it’s where we all
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begin now the upside of level one is
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simple it’s a place where you and I get
01:58
to shape and define our leadership we
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get a leadership job we become a
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supervisor and now we begin to work on
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ourselves as a leader and we begin to
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define who we are that’s kind of the
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upside now let me give you the downside
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of level number one the downside of
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level number one is
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the people who follow you will give you
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the least amount of their energy and
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effort in other words chip if they’re
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following you because they have to
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follow you if they’re following you
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because that that’s what they’ve got to
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do to get their paycheck if they’re
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following you because that you know
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that’s you have the position over them
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if that’s the case they will always give
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you the very least of their time and of
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their ability and of their effort and of
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their mind people don’t like to have to
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follow people because they have to
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follow people and this is their great
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mistake that people that have positional
02:53
leadership make they think well I’ve got
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the title I’ve got the position so now
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everybody will follow me well they’re
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following you but they’re only following
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you many times if you’re not a good
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leader because they have to it’s the
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only way that they can get paid just
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think of this level number one is where
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you’re going to get the very least a
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people’s energy effort and mine let them
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let me tell you I’ve seen it many times
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when I’ve gone to to work with companies
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on leadership you can always tell a a
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level one leadership company or a level
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number one leadership culture you can
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always tell it because let’s say
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quitting time is that quitting times at
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five o’clock in level one positional
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type companies if quitting time is at
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five o’clock
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guess what at 4:30 everybody is clearing
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the desk oh yeah there they’re moving
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stuff out of the way because because
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it’s only 30 minutes until the highlight
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of their day and so they’re already
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starting the countdown so they’re
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they’re clearing their desks because
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they want nothing to impede their
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progress when they leave the building so
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they’ve got that at 4:30 the desk starts
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getting cleared at 4:45 they get away
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from the desk and they go around and
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they go to the different cubicles and
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there and they’re saying their goodbyes
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and they’re saying what was great to be
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with you today and had a good time and
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see you tomorrow and they’re doing all
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that kind of stuff because again at five
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o’clock the big time at five o’clock
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they don’t want to have to be encumbered
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by by doing relationship stuff they
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would they want to do that on company
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you understand that at 450 they’re going
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to the restroom of course if you want to
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be sure to pee on company time of course
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so so so they’re over there and they’re
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right there just ok dally that got that
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done 455 they’re back at their desk and
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they’re changing shoes they’re changing
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there they’re getting on track shoes
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they’re getting on they got to get
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something because at 457 they are in a
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they are in a starting position they are
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they are counting down they are and at 5
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o’clock everybody’s gone I mean every
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but you say what do you mean everybody’s
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but everybody’s not at 5 o’clock they’re
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all gone I mean if you look around the
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office and they’re gone
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in fact they’re gone so fast it startles
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you and you go run over you run over to
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the window to look out in the parking
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lot and you’re now you’re you’re totally
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shocked all the cars are gone and you
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ask yourself how could people leave a
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building so fast without a fire drill
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let me explain in positional companies
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when people come and park in the morning
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they’re very careful how they park they
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back their car
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they back there Korea yeah because
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because they know it quitting time they
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want to be able to get a fast escape
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because now they’re on their time and I
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can promise you you show me a positional
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company a positional culture you show me
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leaders that are positional in their
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thinking and I will promise you every
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time not all the time every time those
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people will constantly wonder why am I
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not getting the best out of my people
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well you’re not getting the best out of
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your people because the only reason that
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people are following you is because you
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got a title and they’re going to give
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you a very little energy now the good
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news is you don’t have to stay at level
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number one you can go to level number
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two so let’s go to that level number two
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as quickly as we can the first level is
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the positional level the key word there
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is right side get certain rights so
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you’ve got to follow me level number two
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is the permission level and at the
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permission level the key word is
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relationships and at this level people
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now begin to follow you because they
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want to now there’s a world of
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difference between following somebody
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because you have to and following
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somebody because you want to now what
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happened between levels 1 & 2 well
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what’s happened is you have connected
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you’ve connected with your people you’ve
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not only connected with them but but
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relationally they like you and you like
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them and you’ve got to know each other
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and so now in this work environment that
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they’re not following you just because
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you are a supervisor they’re following
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you because you do have a position you
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are a supervisor but you are a
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supervisor that people like and I’m
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always amazed aren’t you amazed I’m
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always amazed at people that have
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leadership positions or responsibilities
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and they’re not they’re not likable do
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you know what I mean
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they’re just not likable people don’t
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care for them it’s it’s tough being in
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the people business and not having
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people like you it’s tough in fact in
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fact sometimes I see them and I just
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want to I just want to I just want to
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sit down with them and and say my name
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is John and and I’m your friend and I
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just want you to know people don’t like
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you how many oh come on let’s let’s just
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have some fun how many of you have ever
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had somebody you had how many of you
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ever had somebody who worked for the it
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just that you just didn’t like and I no
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no no wait wait wait wait wait wait
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don’t wait wait oh oh ho ho that was
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close let me qualify this for you not in
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your present job situation you
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understand no no no no no no no I know
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that it’s not happening where you are
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now you are happy but how many of you in
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another job at another time on another
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planet come on come on
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alright come on how many of you ever had
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somebody you had to follow and they just
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weren’t like let’s see the hands come on
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let’s get those hands huh huh yeah
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absolutely all right there you all right
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let me ask the real question how many of
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your seating beside that person right
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now
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relationships relationships with people
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are the foundation of leadership you
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build your leadership offer
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relationships why because leadership is
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influence and you cannot influence
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somebody that you antagonize and every
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one of us know what it’s like to have
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somebody every one of us know what it’s
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like to have somebody that we that’s
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hard to like well let me ask it this way
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how many of you how many of you have
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ever how many of you ever been in a
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grocery store and you looked over about
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three hours and you saw somebody you
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didn’t want to see how many of you ever
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done and the good news is the bad news
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is just saw someone you didn’t wanna see
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the good news is they didn’t see you how
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many of you ever done this number hit
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hit from somebody now in this on level
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number two what happens is you begin to
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develop relationship skill so let me
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just let me describe the leader on level
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two the leader on level two they have
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three things that they do extremely well
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to be a relational leader one is they
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listen well
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in fact they take all of their
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leadership cues from walking slowly
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through the crowd and listening they
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listen well secondly they observe their
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conscious about where their people are
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and what their people are doing and
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they’re constantly observing them and
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thirdly they’re learning they’re
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learning and then in the process of
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listening observing and learning they
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have an attitude of servanthood they
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know how to serve and they not only know
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how to serve but they do serve and they
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not only do serve but they love to serve
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one of the things that I love about
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chick-fil-a I live in Florida now and so
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when I went down there I I began to talk
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to chick-fil-a be able said come on you
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got to get to know but your chick Flay’s
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down in my area because they lived in
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Atlanta and I need my chick-fil-a fix
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and they’re starting to come down it’s
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wonderful McKenna Tia what I love about
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chick-fil-a they have a a servant
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level number two they got that wire
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they’ve got this relationship stuff
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wired it’s my pleasure how can I serve
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you it’s it’s it’s a mindset it’s a
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culture and and if you’re going to grow
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as a leader you have to grow beyond your
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position beyond your title yes you have
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a position that’s level one but the
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second level is relationships and the
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ability to get along with people that’s
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level two let’s go to level number three
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there’s another level higher the third
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level is the production level the key
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word there is results and at this level
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you’re starting to help the bottom line
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of the company you’re starting to quote
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bring home the bacon you’re at this
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level you become effective as a leader
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and you become effective as a leader on
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level number three because you produce
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and the characteristics of leaders at
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level number three are very common one
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is that they they produce by example in
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other words they are the example for the
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other people that followed them how to
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be effective and how to be how to be
12:15
productive you see the greatest
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motivational principle in the world the
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greatest motivational principle in the
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world is that people do what people see
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and too many too many travel agents too
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many travel agents they’re like um or
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too many leaders too many leaders are
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like they’re like travel agents they’re
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sending people where they’ve never been
12:37
themselves and you want to be a tour
12:39
guide you want to take people with you
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you want to say this is the area where
12:42
I’ve been this is where I live this is
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the area where I lead come along and
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follow me and at level number three your
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leadership begins to gain credibility
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because now you are fleshing out for the
12:53
people around you and you are modeling
12:55
for them things that they want to see
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and you are starting to produce which
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something else happens because you’re
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becoming productive in your own life you
13:05
begin to attract people to begin to be
13:08
productive also in the 21 irrefutable
13:11
laws of leadership that I wrote one of
13:13
the laws is the law of magnetism and the
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law of magnetism just says we attract
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who we are not who we want so when I
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talk to leaders often when we talk about
13:23
recruiting then I’ll say well what kind
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of people do you want in your company
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what kind of people do you want in your
13:27
department
13:28
a supervisor and they’ll give me a list
13:29
of the right things you know I want
13:31
somebody that’s I want somebody that
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self-discipline and I want somebody that
13:34
is service oriented and they’ll give me
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a uh you know a list of four or five
13:38
qualities and since they give me the
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list Knight I look at those qualities in
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and then I ask him a very simple
13:43
question I actually okay uh do you
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possess those qualities because he on
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level number three basically who you are
13:51
as a leader is who you attract on your
13:54
team and at level number two or level of
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three what is wonderful is that that at
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level number three when you start to
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produce when you start to really develop
14:03
and when you really start to grow things
14:04
you begin to get momentum and momentum
14:07
is a leaders best friend because
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momentum is the great exaggerator and
14:11
once you have momentum all of a sudden
14:13
things begin to look in such a better
14:15
way and it becomes easier to grow and it
14:17
becomes easier to leave it’s a wonderful
14:19
thing in fact level number three is
14:23
where a lot of the problem-solving is
14:26
taken care of
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you see managers they try to solve
14:29
problems where leaders try to create
14:31
momentum because leaders know that if
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they create momentum they’ll solve 80%
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of their problems with momentum you see
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momentum is a problem solver lack of
14:41
momentum is a problem stopper every time
14:44
a train going 55 miles an hour on a
14:47
track if you had a five foot thick
14:49
concrete steel reinforced wall on the
14:51
track in front that train because that
14:53
train is going in has momentum going 55
14:55
miles an hour that train would smash
14:57
through that wall and would just keep on
14:59
going why because it has momentum
15:00
momentum allowed it to get through a
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five-foot thick concrete steel
15:04
reinforced problem that’s what momentum
15:06
does that same train not moving at all
15:10
stopped dead on the track no momentum if
15:15
you put a one-inch block in front of the
15:17
driving wheels of that train just one
15:20
it’s blocked that train can’t even get
15:21
started now is it an interesting same
15:23
train that the smash to a five-foot
15:25
thick concrete steel reinforced wall
15:26
because of the head momentum that same
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train without momentum can’t even get
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going with a one inch block can’t even
15:32
get going it has no momentum fact that’s
15:37
why
15:38
so I tell people many times when they
15:41
look at the problems they have in their
15:42
organization your problems not your
15:44
problem the problem is they think the
15:48
problem is the problem and and so
15:50
therefore they they concentrate on a
15:51
problem that’s not a problem and now
15:53
that the problem it is and the problem
15:54
has become a problem not because it was
15:56
a problem but the problem was they
15:58
didn’t know it wasn’t a problem and so
15:59
now they’re concentrating on a problem
16:01
that wasn’t a problem and now they’ve
16:02
got a problem not because they had a
16:04
problem but the problem has become a
16:05
problem because they didn’t know that it
16:07
wasn’t a problem and so they got a
16:09
problem and momentum and level three
16:14
leadership will take care of 80% of all
16:18
the problems in an organization it
16:20
happens for sports it happens for
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business it happens in government
16:25
momentum is a leaders best friend it
16:27
happens at level number three you got to
16:29
get to level number three to get that
16:32
MOU going okay let’s go to level number
16:35
four let me go and they ask you question
16:37
before we go level and four are you
16:38
learning something are you learning
16:39
something okay okay look at your
16:41
neighbor and say I’m learning something
16:42
go ahead and tell them that good tell
16:43
them I’m learning something
16:45
look look look back look back at your
16:47
look back at you look back at your
16:49
neighbour and look back at your neighbor
16:50
and say not an F yet you still got two
16:55
levels to go you’re you’re not there yet
16:57
you’re not there level number four is
17:01
the people development level this is
17:05
what I live for this is what I strive
17:06
for this is what excites me something
17:12
magical happens when you begin to
17:15
understand the most appreciable last set
17:17
you have in any organization is the
17:18
people of that organization and you
17:21
begin to commit yourself to develop the
17:23
people within that organization because
17:24
how do you grow a company you grow a
17:26
company by growing people and when you
17:30
grow them they increase their capacity
17:31
when they can increase their capacity
17:33
they begin to increase the capacity of
17:35
what you can do and what you can
17:37
accomplish let me just share with you
17:43
quickly
17:44
three thoughts on developing people just
17:47
very quickly number one is the key to
17:51
developing leaders and the key to
17:53
developing good people is in recruitment
17:56
the better person you bring in the door
17:58
the higher odds you can do well with
18:00
them I remember having lunch one time
18:02
with Lou Holtz and Lou Holtz said Johnny
18:03
I’ve had bad players on my football team
18:06
and I’ve had good players on my football
18:07
team and he said just to be honest with
18:08
you I I’m a better coach with good
18:10
players of course he is of course it’s
18:16
good let me let me say something 80% of
18:18
your success of equipping people to be
18:21
successful is in the front door on who
18:25
you bring in I wish I had time to
18:28
develop that for you because what
18:29
happens is unless you and I have a clear
18:32
picture of what we’re looking for we
18:34
don’t know when we see it happens all
18:37
the time people come to me and say John
18:39
I’m looking for some leaders for my
18:40
company what do you suggest the first
18:42
question I ask is what what does the
18:43
leader look like give me the
18:45
characteristics give me the qualities
18:47
set up please please paint a picture for
18:49
me what does that leader look like
18:50
because you’ve got to have that clear
18:51
picture so that when you see that person
18:53
you know that they’re one that you want
18:55
recruitment is key number two is
18:56
positioning the ability not only to
18:59
bring the right person in the right in
19:01
in the in the front door but also to put
19:03
them in the right places comments would
19:04
say get them on the bus get them on the
19:05
right seat and position is huge and what
19:10
I’ve discovered is that successful
19:12
people have always positioned them well
19:14
themselves well when you see a
19:16
successful person they’re successful
19:17
because what they have done is they’ve
19:19
found their strengths on and they’ve
19:20
found their niche and they stay right in
19:22
that sweet spot and they just work that
19:24
sweet spot you’ve never heard anybody be
19:26
an interview that was successful that
19:27
you came up and you interviewed and they
19:29
said that will the secret of my success
19:29
is that I’ve never discovered what I was
19:32
good at or the seeder my success is I’ve
19:35
always worked on I’ve just I’ve just
19:36
worked in my weaknesses no no they’re
19:37
always in their strengths they always
19:39
they’ve already discovered what they’re
19:40
good at now successful people have
19:42
discovered what they’re good at
19:44
successful leaders discover what other
19:47
people are good at successful people
19:51
position themselves well successful
19:53
leader position that other people well
19:56
and at level number four that’s exactly
19:58
what happened the leader is always
19:59
looking at the people observing watching
20:03
just like last week I went back to my my
20:07
first school I graduate I graduated from
20:09
a higher Christian University and in the
20:10
little town in Circleville Ohio and and
20:13
it’s a little school I go back every
20:14
year and I give them a day to speak and
20:16
they get all the proceeds and keep the
20:19
money and and so because I grew up in
20:21
that town I told one of my friends that
20:23
played ball with me tear I said Tim let
20:25
the ballplayers let the team know let’s
20:27
her my high school kids no thumb will be
20:29
in town and let’s have a dinner
20:31
afterwards and we had over 50 people
20:32
came together
20:33
I hadn’t seen many of these had seen
20:35
many of my high school mates since I
20:37
graduated from high school clear back in
20:38
1965 and we had a wonderful time we
20:41
laughed and talked and told stories for
20:43
two hours and coach Neff our basketball
20:45
coach he came back hadn’t seen him for
20:47
years and when I saw him I thought of
20:49
myself and I thought of a packet in
20:51
those scrimmages in basketball because
20:53
the first scrimmage every year coach
20:55
Neff would take the first team and he’d
20:59
say now I’m going to let you play the
21:00
second team but there’s one condition
21:02
the first team is not going to play
21:04
their position and he’d take Doug Roth
21:07
who was six foot eight and put him out a
21:08
point guard I remember he stacked me one
21:10
year under the under center and and he
21:13
put all the first-team players out of
21:14
position on offense but he left the
21:16
second team play in their position and
21:18
the second team always beat us in the
21:20
scrimmage why’d they always beat us
21:21
because and then he would stop and he’d
21:22
say let me just explain something to you
21:24
no matter how talented you are if you’re
21:25
out of position you’ll never reach your
21:27
potential what was coach Neff teachings
21:30
he was coaching us and he was teaching
21:31
us that it’s key to get positionally
21:33
correct and it’s also as a leader key to
21:35
get your people in the right position
21:37
and a level number four that’s what
21:38
happens I love when I before you recruit
21:40
well you position well and then you
21:45
equip well now you take them and say
21:48
okay I understand what their strengths
21:50
own is I understand what their
21:53
giftedness is now I’m going I’m going to
21:55
equip them I’m going to come alongside
21:56
of them and I’m going to develop them
21:58
and I’m going to train them and I use a
22:00
very simple four years for many many
22:02
years a simple five-step equipping
22:04
process it really works step one I do it
22:07
it’s that simple
22:09
you can’t teach somebody what you can’t
22:11
do yourself yeah we may teach what we
22:14
know but we reproduce while we are so if
22:16
you’re gonna reproduce yourself you got
22:17
to be it yourself so the first step is
22:20
is I do it step two as I do it and
22:22
you’re with me I take you with me now
22:24
we’re gonna spend time together I’m
22:25
going to be your mentor I’m going to be
22:27
your coach you’re gonna watch me you’re
22:28
gonna observe me you’re gonna see me in
22:30
different situations we’re gonna make
22:31
sure that it works we’re gonna make sure
22:33
you’re going to be able to ask me
22:34
questions
22:35
step three is that now we turn it and I
22:38
had I hand the ball off to you now on
22:39
step three you do it you do it and I’m
22:43
with you now I’m watching you and I’m
22:47
tweaking you and I’m getting I’m helping
22:51
you to get better and I I’m I’m I’m just
22:54
really fine-tuning you step four is you
22:58
do it you just do it you don’t need me
23:01
anymore you know how to do it you do it
23:03
you do it well and many times people
23:05
think that equipping stops at step four
23:07
but it doesn’t there’s one more step
23:08
that’s absolutely essential Step five is
23:11
is is you do it in somebody’s with you
23:15
you’ve never really trained and equipped
23:17
somebody until they can multiply
23:18
themselves that’s where all compounding
23:20
is that’s where all compounding the time
23:22
money influence the whole process
23:24
compound he begins when you can train
23:26
somebody who has trained somebody I know
23:29
that well because 14 years ago I started
23:31
a nonprofit organization called equip
23:33
that is now the largest leadership
23:35
organization in the world and we’ve
23:36
trained and equipped over 3 million
23:38
people in 154 countries and the key to
23:41
that is we don’t train anybody unless
23:43
they make a commitment to train somebody
23:45
else it has to continue to go on that’s
23:48
level number four
23:50
it’s a beautiful level to be on it’s the
23:52
level where you develop people now
23:56
there’s one more level that’s level
23:59
number five the pinnacle level the
24:03
pinnacle level the key word there is
24:05
respect you’ve done it so well with so
24:08
many for so long
24:14
the people just absolutely follow you
24:18
they follow you because of who you are
24:21
the qualities you have you like they
24:23
follow you because of what you have done
24:25
and there’s a great amount of respect
24:27
and it takes a long time to get to level
24:30
number five most of us aren’t there all
24:32
of us would probably like to be there
24:34
but it’s a life lying journey and what I
24:36
want you to understand about the five
24:37
levels is that’s exactly what leadership
24:39
is leadership is of always ongoing
24:42
always learning growing process okay let
24:51
me ask you a question you’ve got the
24:53
five levels there and you can see them
24:55
and you can see how each one kind of
24:57
leads into the next one and probably the
24:59
question you’ve asked yourself now by
25:01
this time because you’re a sharp crowd
25:03
you’ve asked yourself wonder what level
25:06
I’m on am I on level one or my own level
25:09
three am I on level four
25:11
you’ve already done that I know you have
25:12
that’s what I would be doing if I’d be
25:14
sitting there and you say okay we’re you
25:16
Maxwell and if you asked that question
25:17
and you kind of go deep in that question
25:20
you’re going to get a little frustrated
25:21
because you know what you’re going to
25:22
discover you’re going to discover your
25:24
that you’re not on the same level with
25:26
everybody there was somebody or maybe on
25:29
level two with somebody else you may be
25:30
on level four in that true if somebody
25:32
new came in to come to your on level one
25:33
with them and what you’re going to
25:35
discover is that you’re on different
25:36
levels with different people now I wish
25:38
I had an hour to teach this whole
25:39
process but here’s what I want you to
25:41
understand here’s your assignment very
25:43
simple take the people that you lead put
25:48
their names down and ask yourself a
25:51
simple question what level am I on with
25:55
that person
25:56
do your best to kind of put a number
25:58
there and I know it can kind of bleed
26:00
together so it’s not quite at the exact
26:02
science but but do your best shot
26:04
because after you know what level you’re
26:07
on with each one of your people then
26:09
you’re going to know specifically how to
26:12
lead them now here’s the key whenever
26:15
you try to cast vision with people in
26:17
your organization in your department
26:19
they don’t see you based upon who you
26:23
are as a person or as a leader they see
26:26
you
26:26
the five levels grid and a person on
26:29
level one when you talk about a vision a
26:32
person on level one sees you entirely
26:34
different than a person on level number
26:35
four the commitment level is much higher
26:38
the higher you go with your people so
26:40
therefore when you cast a vision or when
26:42
you lay it out for your people and say
26:44
this is where we want to go just
26:45
understand it’s maybe the same company
26:47
may be in the same building it may be
26:49
the same time it may be the same speech
26:50
but the reactions are going to be
26:52
different and the reactions are going to
26:53
be different because they’re on
26:54
different levels with you so take the
26:58
notes study them apply them to your life
27:03
begin to be a student of the five levels
27:05
of leadership and I wish you well
27:08
because leadership is influence always
27:12
has been always will be
27:14
and within you you have the power to
27:17
increase that influence god bless thank
27:20
you very much
27:21
have a great day
